LUMO & NZME announce partnership to deliver The New Zealand Herald’s Top Stories to 1.5 million commuters

LUMO Digital Outdoor and New Zealand Media & Entertainment (NZME), two of New Zealand’s leading media companies, have announced a strategic content partnership that will extend the headlines of The New Zealand Herald’s top stories across LUMO’s national digital out-of-home network.

From today, the partnership will see real-time updates from the Herald across the LUMO network, made available via a website RSS feed. A custom-built dynamic creative solution has enabled the local DOOH operator’s digital billboards to display up-to-the-minute news, with headlines and story images automatically updating at the time of publication on nzherald.co.nz.

Jack Plowright, Lumo GM of Platform & Partner Strategy, highlights the significance of this partnership: “We have worked closely over the years with NZME to deliver successful, collaborative campaign solutions, but this partnership marks a real moment for our teams."

“It’s not just about delivering news; it’s about integrating timely and relevant content into the public sphere, acknowledging that as a DOOH network, we have a platform to serve more than just ads in front of people. We have the means to make the everyday commute more informative and more engaging.”

Gemma Vovchenko, NZME GM Marketing, Publishing & Audio, says: “Our mission has always been to deliver timely, quality and comprehensive news to all New Zealanders. This content partnership with LUMO allows us to extend our reach and ensure that even when people are on the move, they stay connected to the latest news happening here and abroad.”

Matt Martel, Managing Editor, Audience & Platform Curation at NZME says: “We love big headlines and these are the biggest in the country. LUMO has done a superb job of bringing together this collaboration between our editorial operation and their tech. I can’t wait to start seeing these headlines on the way to work. This partnership will improve the discoverability of the Herald’s news, helping us to continue to grow overall audience as NZ's leading news destination. With the network expanding to over 70 digital billboards across Auckland, Hamilton, Tauranga, Wellington, and Christchurch, this partnership will offer the potential to reach over 1.5 million Kiwis every week, introducing a new way to disseminate the latest news stories to the people of New Zealand’s key cities."