Coast's Feel Good 500 returns with real-time digital countdown
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This June, Coast FM is bringing back one of New Zealand's most beloved radio traditions - the Feel Good 500, a listener-voted countdown of the top 500 feel-good songs of all time.
From 9am to 6pm each weekday from 2 to 6 June, the countdown will air across Coast's terrestrial and digital audio channels. As each song goes to air, real-time digital billboards in Auckland and online display ads nationwide will display the song currently playing and its position in the countdown. The campaign uses an innovative marketing automation platform from Adtrek to create a seamless, interactive experience for music lovers across the country.
David Brice, Coast Content Director, says: "Having real-time billboards really complements what we do on air with the Feel Good 500, making it a multi-sensory brand experience. Having the synchronised visual audio experience builds anticipation and prompts drivers to tune in immediately. I’m sure our loyal listeners will be looking forward to another year of the Coast Feel Good 500 – we’re looking forward to their feedback and engagement.”
Toni Street, Coast Breakfast show host says: "Coast's Feel Good 500 is one of the biggest highlights on our calendar. As we hit the winter months, this is a wonderful way to beat the humdrum with some super uplifting feel-good tunes.”
Street also shared her personal top three picks this year:
1. Until I Found You - Stephen Sanchez
2. Dancing Through Life - Jonathan Bailey & Ariana Grande (from Wicked)
3. (What a) Wonderful World - Sam Cooke
With classics like Queen's Bohemian Rhapsody topping the countdown last year, the year's Feel Good 500 is set to deliver the ultimate soundtrack of the season, and with the added impact of real-time visuals, it's more accessible and engaging than ever.
Tune in to Coast’s Feel Good 500 Countdown on air or via iHeartRadio.
ENDS