Brad Collett – Chief Creative Officer, Federation
As CCO of Federation, Brad has created some of New Zealand's most loved work for brands like Toyota, Vodafone, Heineken, Spark, Tui, Westpac, The Warehouse Group, KFC, NZ Defence Force, Department of Corrections, Briscoes, Rebel Sport and New World.
He’s won multiple local and international awards, both for creativity and effectiveness - including an Imprint Award. His proudest moment – the heavily-awarded Women’s Refuge Shielded Website campaign.
Brad masterfully breathes life into visionary concepts, ensuring each piece resonates with the brand's essence. Bringing our client's values and goals to life through interesting storytelling.
His hands-on talent, passion for design, art direction, strategic insight and great ideas have helped produce memorable work that customers and clients want more of.
Mikayla Hopkins – Head of Marketing, Tracksuit
Mikayla is known for building buzz around purpose-driven brands. She brings specialised experience running and growing beauty, SAAS and digital companies. Most recently, Mikayla joined Tracksuit (beautiful, affordable, always on brand tracking) as a founding team member in 2021, responsible for building and scaling the brand globally. Tracksuit works with marketing leaders at some of the most iconic brand-led companies, including MyFitnessPal, Sol de Janeiro, Bed Threads, New Era Caps, Heaps Normal and frank body.
Mikayla is motivated by fostering empathetic leadership and bringing expertise and storytelling together. She’s a huge fan of ranking movie titles and over-sharing photos of her cats. Cares deeply about both.
Simon Hofmann – GM Brand Marketing & eComm, Kiwibank
"Imprint has established itself as a leading stage for creatives to show the effectiveness of print. With endless possibilities on the platform, I’m excited to be part of the judging panel for 2024 and equally excited to see who will be heading to NY for the amazing prize at Advertising Week."
2023 NZ Marketer of the Year, Simon Hofmann, is currently the GM of Brand, Marketing and eCommerce at Kiwibank leading the Brand, Marketing, Digital, Design, Data and eComm functions.
He has extensive experience growing businesses and brands across multiple industry segments including financial services, technology, healthcare and automotive in the UK, Australia and New Zealand.
At Kiwibank he has led the recent enterprise-wide brand transformation which has driven significant growth for the bank with the work being awarded locally and globally including the Grand Effie.
Simon has worked in large complex organisations, including IBM, National Australia Bank (NAB), UK Department of Health and Hyundai with a strong track record of delivering customer and commercial outcomes. He is passionate about working with great people and leading teams to deliver a balance of performance and purpose-based outcomes.
Christie Cooper – Creative Director, The Monkeys
"Print is advertising in its purest form – no need for gadgets or gimmicks, just a great, well-crafted idea brought to life in its simplest expression."
Christie is a Creative Director at The Monkeys Aotearoa, where she strives to make innovative, effective work that has a positive impact on the world.
Her journey in advertising began with a print ad, which, despite not being very good, earned a place of honour on her parents' wall, where it still hangs to this day.
Over the next 20 years, she redeemed herself for this earlier work with campaigns that have been recognised on national and international stages, earning awards at Cannes, D&AD, The One Show, The Clios, AWARD, AdFest, Spikes, The Webbys, Effies, and Axis.
Among these campaigns, Paw Justice’s 'Online Animal Strike' was instrumental in changing New Zealand's animal rights laws, and Steinlager's 'Deep Dive' campaign featured the world's first live broadcast of a free diving event, turning an unwatchable sport into the most-watched NZ sporting event of the year. And BMW’s 'Reverse April Fools' campaign, which started as a small-space newspaper ad, ended up as headline news on Good Morning America. More recently, she helped develop 'Bene’s Bagels' for ASB, collaborating with one of New Zealand's most renowned pop stars and the country’s leading neuroscientists, to produce a song and music video that incorporates ground-breaking therapeutic techniques to relieve anxiety in young people.
Despite earning accolades for her later campaigns, none of them have managed to earn another coveted place on her parents' wall. Nevertheless, she continues in her relentless pursuit of that elusive goal.
Graham Dolan – Creative Director, NZME
“I see print as a blank canvas of opportunity to capture the audience’s interest and deliver brand fame. When the page is blank, the possibilities are endless. That idea excites me as much now as it did at the start of my career.”
Graham Dolan is a highly experienced and awarded Creative Director with a significant track record of success over 25 years.
Graham leads NZME’s internal creative resource dedicated to the company’s own publishing and broadcasting brands, as well as offering creative and strategic leadership to NZME’s direct commercial clients.