Native App Install

  • Platforms: Mobile web only

  • Available on: NZ Herald

  • Formats: static image: .gif (static), jpg, png

  • Max File Size: 100 KB

  • Dimensions
    (W x H): 400x209 pixels (1.91:1 aspect ratio)

    App icon format gif (static), jpg, png
    ( W x H) : 40x40 pixels (1:1 aspect ratio)
    App Icon max file size: 10 KB

    App Name: According to app store
    Star Rating: According to app store

  • 3rd Party Tracking Compatible: Yes

  • Lead time: 3 working days


Title: maximum 60 characters (including spaces)
Copy: maximum 150 characters (including spaces)
Advertiser domain: advertiser domain provided must match the clickthrough landing page. E.g: = ‘’

Best Practice:
- No capitalising of words eg: "All make-up HALF-PRICE buy NOW" must be "All make-up half-price buy now" with the exception of acronyms (ie: NZ)
- Avoid text or copy in the image where possible as this is known to negatively impact user engagement 
- For best results we recommend supplying approximately three different creative/copy versions to run on rotation.

Please check notes and best practices

Please refer to the NZME advertising terms & conditions