Video Pre-Roll.

This 15 or 30 second in-stream video ad plays before video content on The New Zealand Herald (NZH). The NZH video player is click-to-play and becomes a sticky unit if a user scrolls after initiating playback. Users can skip the ad after 15 seconds.

Why use it?

Video Pre-Roll delivers the highest active attention score of any NZME digital ad format, making it ideal for complex messaging or emotionally driven creative. Ask about our integrated video sponsorship options or interactive and shoppable streaming opportunities.

Video Pre-Roll

Devices

Desktop
Mobile web
Mobile app

Device

Websites

Run of network

webpage

Targeting

Audience targeting or exclusions available on request
Served to subscribers & non-subscribers

Targeting

Buy type

Cost per thousand (CPM)
Available via direct and programmatic channels

Buy type

Ad specifications.

Desktop, mobile

Dimensions 620 × 350px (16:9 aspect ratio)
File formats MP4
Max file size 4MB
Max duration 60 seconds (on approval)

 

Additional information.

General guidelines and requirements
  • NZME also supports VAST redirect tags but these MUST be skippable after 15 seconds.
Tracking
  • Third-party impression, click, start and quartile tracking is also supported.
Build time

  • Minimum of 3 working days required for testing and loading.