Ticker.

This placement is available exclusively on The New Zealand Herald homepage and key section pages across web and mobile web. By appearing only in these high-traffic environments, the format benefits from maximum visibility and strong audience reach.

The Ticker does not run on article pages, ensuring your message stays anchored in premium, high-impact locations where users are actively browsing for news, lifestyle content, and category information.

Ticker

Devices

Desktop
Mobile web

Device

Websites

The New Zealand Herald
OneRoof
BusinessDesk
Viva

webpage

Targeting

Non-subscribers and subscribers
Domestic and international
Exclusions available on request

Targeting

Buy type

Cost per thousand  (CPM)
Cost per click (CPC)
Available via direct

Buy type

Functionalities and capabilities.


  • Placeholder
  • Placeholder
  • Placeholder
  • Placeholder

Ad specifications.

Desktop, mobile

Content

Headline Minimum 4, maximum 8
First part of headline Standard font – maximum 25 characters
Second part of headline Bold font – maximum 25 characters
Button/CTA (desktop only) Maximum 30 characters

Logo

Background Transparent
File format SVG
File pixels 24 (height)

Colours

Required •     Behind logo
•     Main strip
•     Behind CTA
•     Font
Note Main strip cannot be red and dark orange as these are reserved for live and breaking news. No gradients and images allowed for backgrounds.

 

Additional information.

General notes
  • It is not ad-served so relies on the editorial team to insert and remove the ticker.
  • It is not inherited by sub-sections, so if it is sold on Sport and all sub-sections, it would need to be manually inserted and removed for each page. Therefore, suggest top level only.
  • It will only be inserted no earlier than 5:30am and removed no later than 10pm.
  • Copy and click throughs managed via a sheet. This cannot be used for planning purposes and must only contain the data that is to appear in the ticker.
  • NZME UX designers may advise on background and font colour contrast for optimal usability.
Business rules
  • Can only be booked to run 2 days per week unless approved otherwise.
  • Only runs across mobile web & desktop, not in-app.
  • Does not run on article pages
  • Floor price per day $15k.
  • Minimum campaign spend $50k (digital only).
  • Coordination of ticker to be managed by commercial projects team or sales rep in conjunction with homepage editors.
  • Please reach out to Stacey Perillo for assistance.