Ticker.

This placement is available exclusively on The New Zealand Herald homepage and key section pages across web and mobile web. By appearing only in these high-traffic environments, the format benefits from maximum visibility and strong audience reach.

The Ticker does not run on article pages, ensuring your message stays anchored in premium, high-impact locations where users are actively browsing for news, lifestyle content, and category information.

Ticker

Devices

Desktop
Mobile web

Device

Websites

The New Zealand Herald

webpage

Targeting

Non-subscribers and subscribers
Domestic and international
Exclusions available on request

Targeting

Buy type

Cost per thousand  (CPM)
Cost per click (CPC)
Available via direct

Buy type

Functionalities and capabilities.


  • Placeholder
  • Placeholder
  • Placeholder
  • Placeholder

Ad specifications.

Desktop, mobile

Content

Headline Minimum 4, maximum 8
First part of headline Standard font – maximum 25 characters
Second part of headline Bold font – maximum 25 characters
Button/CTA (desktop only) Maximum 30 characters

Logo

Background Transparent
File format SVG
File pixels 24 (height)

Colours

Required •     Behind logo
•     Main strip
•     Behind CTA
•     Font
Note Main strip cannot be red and dark orange as these are reserved for live and breaking news. No gradients and images allowed for backgrounds.

 

Additional information.

General notes
  • It is not ad-served so relies on the editorial team to insert and remove the ticker.
  • It is not inherited by sub-sections, so if it is sold on Sport and all sub-sections, it would need to be manually inserted and removed for each page. Therefore, suggest top level only.
  • It will only be inserted no earlier than 5:30am and removed no later than 10pm.
  • Copy and click throughs managed via a sheet. This cannot be used for planning purposes and must only contain the data that is to appear in the ticker.
  • NZME UX designers may advise on background and font colour contrast for optimal usability.
Business rules
  • Can only be booked to run 2 days per week unless approved otherwise.
  • Only runs across mobile web & desktop, not in-app.
  • Does not run on article pages
  • Minimum campaign spend $50k (digital only).
  • Coordination of ticker to be managed by commercial projects team or sales rep in conjunction with homepage editors.
  • Please reach out to Stacey Perillo for assistance.