The Showstopper.

This cross-platform static interstitial appears as users navigate between pages. It can be targeted to your specific audience and is frequency-capped at one impression per user per hour.

Why use it?

This is a highly engaging ad format that captures audience attention. It serves as the optimal solution to guarantee your message receives maximum visibility and impact.

The Showstopper

Devices

Desktop
Mobile web
Mobile app

Device

Websites

The New Zealand Herald

webpage

Targeting

Non-subscribers only
Audience targeting or exclusions available on request

Targeting

Buy type

Cost per thousand (CPM)
Available via direct and programmatic channels

Buy type

Functionalities and capabilities.


Static image only.

Ad specifications.

Desktop

Dimensions 970 × 545px or 970 × 250px
File formats JPG
Max file size 200KB

Mobile

Dimensions 320 × 480px
File formats JPG
Max file size 150KB

 

Additional information.

General guidelines and requirements
  • It is the first interstitial seen on desktop & second on mobile (appearing after the mobile showcase which is an 'on-load interstitial' served before a user enters the site).
  • The Showstopper CPM buy is served any subsequent time a user navigates between pages however only after at least one hour has passed since viewing the last.

    Note: standard banner sizes can be run on desktop if no other sizes are available, please discuss this with your NZME Media Specialist.
Tracking
  • Third-party impression and click tracking is supported.
  • We cannot track viewability for this format.
Creative options
  • Separate assets can be provided for mobile web vs desktop, however, we recommend that a larger asset is provided for desktop to maximise impact.
  • We don't currently support third-party ad serving for this placement.
Build time
  • 3 - 5 working days required for testing and loading.