The Headliner.

The Headliner is a premium, desktop-only format that loads pre-expanded at the top of The New Zealand Herald homepage or section pages for maximum visibility. It supports both image and video creative and occupies the full available space for strong brand impact.

A clearly marked close button allows users to collapse the unit to a
970 × 250 format, with the option to re-expand on demand. The Headliner is available as either a premium tenancy (full-day homepage or section takeover) or a premium CPM impression-based buy.

Additional details

Ideal for awareness campaigns and/or extending the reach of your video assets online.

Headliner

Devices

Desktop

Desktop

Websites

The New Zealand Herald

webpage

Targeting

Served to subscribers & non-subscribers
Audience targeting or exclusions available on request

Targeting

Buy type

Cost per thousand (CPM)
Cost per day (CPD)
Available via direct and programmatic channels

Buy type

Functionalities and capabilities.



Static image and/or video capable.
Expanded on load.
Expanded panel can be either 16:9 video or 970x545 image.
If user closes ad, they will continue to be served a closed version unless they re-open or expand the ad again.
Sound is muted by default and must be user initiated.

Ad specifications.


Desktop

Collapsed panel

Dimensions 970 × 250px
File formats JPG
Max file size 50KB

Expanded panel

Dimensions 970 × 545px
File formats JPG, MP4 (16:9)
Max file size 100KB (JPG), 2MB (MP4)

 

Additional information.

Tracking
  • Supports third-party impressions and click tracking but applies to the whole creative not the individual parts.

Build time
  • 3 - 5 working days required for testing and loading.