Regional Blast.

The Regional Blast gives you 100% share of voice on your selected local masthead, securing premium top-position ad placements across both desktop and mobile.

It also includes 100,000 geo-targeted run-of-site Medium Rectangle (MREC) impressions delivered within seven days.

You can supply MREC and Billboard creatives for this placement, or opt to run the Headliner formats instead.

Why use it?

Ideal for boosting your presence within a specific town or region, helping you build stronger local brand recognition and stay top-of-mind with your audience.

Regional Blast

Devices

Desktop
Mobile web
Mobile app

Device

Websites

The New Zealand Herald
Regional websites and mastheads

webpage

Targeting

Audience targeting or exclusions available on request
Served to subscribers & non-subscribers

Targeting

Buy type

Fixed tenancy & Cost per thousand (CPM)
Available via direct and programmatic channels

Buy type

Ad specifications.

Desktop, mobile

MREC

Dimensions 300 × 250px
File formats JPG, GIF, PNG, HTML5
Max file size 150KB

Billboard

Dimensions 970 × 250px
File formats JPG, GIF, PNG, HTML5
Max file size 150KB

Optional: Headliner

Collapsed panel

Dimensions 970 × 250px
File formats JPG
Max file size 50KB

Expanded panel

Dimensions 970 × 545px
File formats JPG, MP4 (16:9)
Max file size 100KB (JPG), 2MB (MP4)

 

Additional information.

Why does a Regional Blast solves a problem simply for businesses?
  • Project business as locally run and helping locals.
  • Reduces wastage as centers messages to the geo target.
  • Solidifies commitment to community.
How many regional mastheads are brought together under the NZH brand?

  • 4 metro centers

  • 5 regional mastheads

What percentage of people choose local?
  •  67% of visitors regularly consume local news with 83% stating it helps them stay connected to their community*
  • 56% of NZHerald.co.nz users agree to shopping locally where they can* 50% higher than the average New Zealander (38%)**
What are the benefits of a Regional Blast?
  • Maximize impact in geo specific titles.
  • Position business as invested locally.
  • Reduce wastage by serving to potential customers.
  • Value for money.
Tracking
  • We accept most third-party tracking for impressions and clicks.
  • Please reach out to your Media Specialist or Digital Specialist if you're unsure if your tracking platform is accepted.
  • Currently accepted tracking: Google, Sizmek, MOAT, AdForm.
Build Time
  • 3 - 5 working days required for testing and loading.