Portal.

The Portal is a high-impact format that creates an immersive visual effect as users scroll. Its layered design moves background and foreground elements together for a smooth, eye-catching moment that doesn’t interrupt the reading experience. The Portal runs seamlessly across desktop, mobile, and tablet from a single tag, ensuring your creative looks great on every device.

Why use it?

Perfect for launching a new product, extending video reach, and/or creating hype around an event or special offer. The Portal can incorporate many different interactive features including; form fill, carousel, video, dynamic content and more.

Portal

Devices

Desktop
Mobile web

Device

Websites

The New Zealand Herald

webpage

Targeting

Served to subscribers & non-subscribers
Audience targeting or exclusions available on request

Targeting

Buy type

Cost per thousand (CPM)
Available via direct and programmatic channels

Buy type

Functionalities and capabilities.



Can be built to include animation, video and/or interactive features.
Minimum $10k spend otherwise creative production costs may apply.

Ad specifications.

Both foreground and background creative assets MUST be supplied.


Desktop

Foreground

Dimensions 970 × 600px
File formats PSD, transparent PNG
Max file size 500KB (combined with background)

Background

Dimensions 1440 × 900px
File formats PSD, JPG
Max file size 500KB (combined with foreground)

PSD template

Link to file Desktop template

Tablet

Foreground

Dimensions 768 × 300px
File formats PSD, transparent PNG
Max file size 40KB

Background

Dimensions 768 × 1024px
File formats PSD, JPG
Max file size 100KB

PSD template

Dimensions Tablet template

Mobile

Foreground

Dimensions 320 × 250px
File formats PSD, transparent PNG
Max file size 40KB

Background

Dimensions 320 × 620px
File formats PSD, JPG
Max file size 40KB

PSD template

Link to file Mobile template

Video

Dimensions 4:3 or 16:9 aspect ratio
File formats MP4 – H.264 codec
Max file size 2MB
Max duration 6 to 30 seconds

 

Additional information.

General guidelines and requirements
  • Both foreground and background creative assets MUST be supplied.
  • Layered PSD preferred to allow for parallax or animation effects.
Browser compatibility
  • Internet Explorer and Microsoft Edge are not supported.
Tracking
  • Run of site cross-platform.
  • Audience targeting.
Build time
  • 3 - 5 working days required for testing and loading.