Page block.

Cut through the clutter and secure the top display positions on a page with the Page Block. This CPM buy blocks the top three display placements on mobile and/or the top five on desktop.

Alongside the mandatory Billboard and Medium Rectangle sizes, advertisers can increase impact by supplying additional formats such as a Half Page, Big Reveal, Headliner, or Outstream Video (additional charges apply; a minimum spend of $10k is required for Big Reveal).

The Page Block delivers the high-impact visibility of a roadblock while offering the flexibility and targeting advantages of a CPM buy.

Page Block

Devices

Desktop
Mobile web
Mobile app

Device

Websites

The New Zealand Herald

webpage

Targeting

Audience targeting or exclusions available on request
Served to subscribers & non-subscribers

Targeting

Buy type

Cost per thousand (CPM)
Available via direct and programmatic channels

Buy type

Functionalities and capabilities.


Can be built to include animation, video and/or interactive features.
Minimum $10k spend otherwise creative production costs may apply.

Ad specifications.

Medium rectangle

Dimensions 300 × 250px
File formats JPG, PNG, GIF, HTML5
Max file size 300KB

Billboard

Dimensions 970 × 250px
File formats JPG, PNG, GIF, HTML5
Max file size 500KB

Optional creatives

Half page link to specs
Big reveal link to specs
Headliner link to specs
Outstream video link to specs

 

Additional information.

General guidelines and requirements
  1. Both foreground and background creative assets MUST be supplied.
  2. Layered PSD preferred to allow for parallax or animation effects.
Programmatic options
  • PG
  • PMP
  • PD
Browser compatibility
Internet Explorer and Microsoft Edge are not supported.
Prohibited
  1. Avoid using capital letters for emphasis, such as in "All make-up HALF-PRICE buy NOW," except when dealing with acronyms like "NZ."
  2. Avoid placing text on images, as it can reduce user engagement, clutter visuals, and obscure the core message.
  3. Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.
Tracking

Third Party impression and click tracking is supported.

Creative options
  • Medium rectangle (300x250) only​
  • Video &/or rich media allowed​
  • Additional fee applies for rich media or video executions