New view.
The New View is a scroll-to-reveal, full-screen vertical video experience that appears within articles across our mobile network. It captures attention as users read, delivering an immersive moment directly within the content environment.
By pairing vertical video with full-screen delivery and tapping into readily available inventory, the New View reaches your audience where they’re already engaged.
Why use it?
Full screen creative drives higher engagement and attention metrics which delivers stronger results for advertisers.
Devices
Mobile web
Websites
The New Zealand Herald
Targeting
Non-subscribers only
Domestic and international
Exclusions available on request
Buy type
Cost per thousand (CPM)
Available via direct and programmatic channels
Functionalities and capabilities.
Can be built to include animation, video and/or interactive features.
Minimum $10k spend otherwise creative production costs may apply.
This placement is built exclusively by NZME and must be built by our in-house designers. A design brief will need to be suppled through your NZME Media Specialist.
Ad specifications.
Mobile
Video
| Dimensions | 768 × 1600px |
| File formats | Layered PSD Transparent PNG (for logos, messaging, CTAs) |
| Video asset | 150px (top and bottom), 20px (sides) |
| Aspect ratio | 9:16 |
| Max file size | 4MB |
| Max duration | 30 seconds |
Additional information.
General guidelines and requirements
- Both foreground and background creative assets MUST be supplied.
- Layered PSD preferred to allow for parallax or animation effects.
Programmatic options
- PG
- PMP
- PD
Browser compatibility
Prohibited
- Avoid using capital letters for emphasis, such as in "All make-up HALF-PRICE buy NOW," except when dealing with acronyms like "NZ."
- Avoid placing text on images, as it can reduce user engagement, clutter visuals, and obscure the core message.
- Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.
Tracking
Third Party impression and click tracking is supported.
Creative options
- Medium rectangle (300x250) only
- Video &/or rich media allowed
- Additional fee applies for rich media or video executions