Native Video.

Native Video blends naturally with surrounding content to enhance the user experience. These placements appear as content recommendations or seamlessly integrated videos that direct users to relevant landing pages. The video will auto-play when 50% in view and sound is user-initiated.

Why use it?

Native video ads are increasingly proving their effectiveness. Recent research shows that when native video is incorporated into open-web environments, brands saw a 26% uplift in brand awareness. Additionally, research into emerging media channels indicates that brand recall is now a key driver of overall brand lift* - highlighting that choice-based, integrated formats like native video are delivering stronger results.

Source: Kantar x Taboola (2022), “Kantar Study: Native Video Ads Increase Brand Awareness by 26%”. *Nielsen (2023), “In Emerging Media, Brand Recall Is the Biggest Driver of Lift”.

Native Video

Devices

Desktop
Mobile web
Mobile app

Device

Websites

The New Zealand Herald

webpage

Targeting

Audience targeting or exclusions available on request
Served to subscribers & non-subscribers

Targeting

Buy type

Cost per thousand (CPM)
Available via direct and programmatic channels

Buy type

Ad specifications.

Desktop, mobile

Dimensions 620 × 350px (16:9 aspect ratio)
File formats MP4
Max file size 4MB
Max duration 30 seconds

Character limits

Title 38 characters
Copy 66 characters
Advertiser 30 characters

 

Additional information.

General guidelines and requirements
  • Maximum video duration is 30 seconds, though we recommend 15 second maximum to increase completion rate.
  • Native Video can be 3rd party ad served. VAST 3.0 or higher is required.
Prohibited
  • Avoid using capital letters for emphasis, such as in "All make-up HALF-PRICE buy NOW," except when dealing with acronyms like "NZ."
  • Avoid placing text on images, as it can reduce user engagement, clutter visuals, and obscure the core message.
  • Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.
Tracking
  • Third-party impression and click tracking is accepted.
Build time

  • Creative and working instruction must be supplied a minimum of 3 working days prior to start date.