Native Performance.

Native Performance is a CPC performance buy that runs across our network as a native ad. Advertisers set an end date and maximum budget and pay only for clicks that we deliver.

Why use it?

Drive traffic, generate leads, or promote sales in a cost-effective way. Native Performance is ideal for raising awareness and supporting conversion-focused activity.

Native Performance_Final

Devices

Desktop
Mobile web
Mobile app

Device

Websites

The New Zealand Herald

webpage

Targeting

Non-subscribers and subscribers
Domestic and international
Exclusions available on request

Targeting

Buy type

Cost per click (CPC)

Buy type

Ad specifications.

Desktop, mobile

Image

Dimensions 400 × 209px
File formats JPG
Max file size 100KB

Content

Title 38 characters
Body 66 characters
CTA 10 characters
Advertiser name 30 characters

 

Additional information.

General guidelines and requirements
  • Native Performance ads are tailored to the web property that they are being displayed on. Some of the supplied elements such as the ad copy may be cropped or not displayed on some properties.
Prohibited
  • Avoid using capital letters for emphasis, such as in "All make-up HALF-PRICE buy NOW," except when dealing with acronyms like "NZ."
  • Avoid placing text on images, as it can reduce user engagement, clutter visuals, and obscure the core message.
  • Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.
Build time

  • Minimum 3 working days required for testing and loading.