Native Carousel.

Our Native Carousels fit the form and function of The New Zealand Herald (NZH) website and app. Housing up to 10 individual tiles, native carousels are a great way to showcase a range of products on sale or listings such as cars, property or jobs.

Why use it?

Our native carousel integrates seamlessly within the NZH environment and often achieve higher engagement rates than standard display ads. Take the hassle out of creative design, just provide imagery and text and we'll do the rest for you.

Native Carousel

Devices

Desktop
Mobile web

Device

Websites

The New Zealand Herald

webpage

Targeting

Audience targeting or exclusions available on request
Served to subscribers & non-subscribers

Targeting

Buy type

Cost per thousand (CPM)
Available via direct and programmatic channels

Buy type

Ad specifications.

Desktop, mobile

Main asset

Dimensions 300 × 157px
File formats JPG
Max file size 80KB

Logo

Dimensions 150 × 30px
File formats JPG
Max file size 30KB

Content

Number of slides Minimum 3 tiles, maximum 10 tiles
Title 30 characters
Body 75 characters
Label "Deal", "Offer", "Promotion", "Sale"
CTA (+ logo or website) "View more at", "Shop now at", "Find more at"

 

Additional information.

Prohibited
  • Avoid using capital letters for emphasis, such as in "All make-up HALF-PRICE buy NOW," except when dealing with acronyms like "NZ."
  • Avoid placing text on images, as it can reduce user engagement, clutter visuals, and obscure the core message.
  • Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.
Tracking
  • Clicks are recorded at a placement level but you can supply individual click tracking to each slide to track the individual performance on your side.
  • Impression tracking is also recorded at a placement level.
Build time

  • Minimum of 3 working days required for testing and loading.