Impression Blast.

The Impression Blast delivers 700,000 impressions in a single day using a Medium Rectangle (300 × 250px) across The New Zealand Herald on mobile and desktop.​

Why use it?

Ideal for driving rapid awareness around a product launch, event, or promotion. Running for 24 hours, the Impression Blast guarantees 700,000 impressions in one day, giving your message high visibility when it matters most. Your Medium Rectangle creative links directly to your chosen landing page to support immediate traffic and conversions.

Impression Blast

Devices

Desktop
Mobile web
Mobile app

Device

Websites

The New Zealand Herald

webpage

Targeting

Audience targeting or exclusions available on request
Served to subscribers & non-subscribers

Targeting

Buy type

Cost per thousand (CPM)
Available via direct and programmatic channels

Buy type

Functionalities and capabilities.


Standard HTML5 or image creative only.

Ad specifications.

Desktop, mobile

Dimensions 300 × 250px
File formats JPG, GIF, PNG, HTML5
Max file size 150KB

 

Additional information.

General guidelines and requirements
  1. Both foreground and background creative assets MUST be supplied.
  2. Layered PSD preferred to allow for parallax or animation effects.
Programmatic options
  • PG
  • PMP
  • PD
Browser compatibility
Internet Explorer and Microsoft Edge are not supported.
Prohibited
  1. Avoid using capital letters for emphasis, such as in "All make-up HALF-PRICE buy NOW," except when dealing with acronyms like "NZ."
  2. Avoid placing text on images, as it can reduce user engagement, clutter visuals, and obscure the core message.
  3. Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.
Tracking

Third Party impression and click tracking is supported.

Creative options
  • Medium rectangle (300x250) only​
  • Video &/or rich media allowed​
  • Additional fee applies for rich media or video executions