Fillboard XL CROSS.

Capture attention with the Fillboard XL Cross - a high-impact, high-visibility ad unit that maximises engagement across The New Zealand Herald (NZH) website on both mobile and desktop.

Top-of-page takeover.

A full-width banner is instantly visible at the top of the page, commanding audience attention from the first scroll.

Persistent visibility.

As users scroll through content, the Fillboard XL Cross transitions seamlessly into a smaller sticky banner that remains in view throughout the reading experience.

High impact, non-intrusive.

Designed to balance brand visibility with user experience, ensuring your message is seen - without getting in the way.

Fillboard XL Cross

Devices

Desktop
Mobile web

Device

Websites

The New Zealand Herald

webpage

Targeting

Non-subscribers only
Audience targeting or exclusions available on request

Targeting

Buy type

Cost per thousand (CPM)
Available via direct and programmatic channels

Buy type

Functionalities and capabilities.



Placeholder only

Ad specifications.


Desktop

Main banner

Dimensions 1920 × 250px
File formats Layered PSD
Max file size 4MB

Sticky-on-top

Dimensions 1920 × 90px
File formats Layered PSD
Max file size 4MB

Mobile

Main banner

Dimensions 320 × 100px
File formats Layered PSD
Max file size 4MB

Sticky-on-top

Dimensions 320 × 70px
File formats Layered PSD
Max file size 4MB

PSD templates

 

Additional information.

Prohibited
  • Avoid using capital letters for emphasis, such as in "All make-up HALF-PRICE buy NOW," except when dealing with acronyms like "NZ."
  • Avoid placing text on images, as it can reduce user engagement, clutter visuals, and obscure the core message.
  • Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.
  • No use of tickers—scrolling message displays is not permitted in any creative assets. This includes but is not limited to news-style tickers, promotional scrolls, or dynamic text banners. Please ensure all messaging is presented in a static, non-scrolling format to maintain consistency and clarity.
Tracking
  • Third-party impression and click tracking is supported.
Build time
  • 3 - 5 working days required for testing and loading.