Fillboard XL.

Command attention on The New Zealand Herald homepage or a key vertical for an entire day with the high-impact Fillboard XL placement. Guaranteeing maximum viewability on desktop, the Fillboard XL ensures premium brand exposure and recall. Boost interaction by incorporating video or interactive elements (additional loading fees apply).​

Fillboard XL

Devices

Desktop

Desktop

Websites

The New Zealand Herald

webpage

Targeting

Audience targeting or exclusions available on request
Served to subscribers & non-subscribers

Targeting

Buy type

Cost per thousand (CPM)
Available via direct and programmatic channels

Buy type

Functionalities and capabilities.


Can be built to include animation, video and/or interactive features.
Minimum $10k spend otherwise creative production costs may apply. An additional fee may apply for rich media or video executions.

Ad specifications.

Desktop

Main banner

Dimensions 1920 × 250px
File formats Layered PSD
Max file size 4MB

Sticky-on-top

Dimensions 1920 × 90px
File formats Layered PSD
Max file size 4MB

Sticky-on-top (video)*

Dimensions 1920 × 180px
File formats MP4
Max file size 4MB
Notes Creative design still needs to be within the 1920 x 90px (centre) of the file size. The rest of the space are bleed areas. Click here for sample.

PSD template

Link to file Fillboard XL template

 

Additional information.

Prohibited
  • Avoid using capital letters for emphasis, such as in "All make-up HALF-PRICE buy NOW," except when dealing with acronyms like "NZ."
  • Avoid placing text on images, as it can reduce user engagement, clutter visuals, and obscure the core message.
  • Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.
Tracking
  • Third-party impression and click tracking is supported.
Build time
  • 3 - 5 working days required for testing and loading.