Digital Mailer.

The Digital Mailer allows brands to showcase products or services through a dynamic, feed-driven carousel. Choose from our express template, built within seven working days, or a bespoke custom build delivered within 15 working days.

Why use it?

With a seamless slideshow-style user experience, the Digital Mailer supports product catalogue integration, real-time personalisation, and dynamic pricing or availability. Once built, it can be easily reused across multiple campaigns - simply update the product feed and the creative refreshes automatically.

Please request the full product guide, including templates and specifications, from your Media Specialist.

Digital Mailer

Devices

Desktop
Mobile web

Device

Websites

The New Zealand Herald

webpage

Targeting

Audience targeting or exclusions available on request

Targeting

Buy type

Cost per thousand (CPM)
Available via direct and programmatic channels

Buy type

Functionalities and capabilities.


Can be built to include animation, video and/or interactive features.
Minimum $10k spend otherwise creative production costs may apply. Additional production costs may apply for custom or bespoke template builds.

Ad specifications.

Desktop billboard

Logo 200 × 35px    
Offer or headlines 416 × 35px    
Dropdown menu 200 × 35px 16pt or 18pt  
Left & right arrow 35 × 35px    
Product design box 310 × 185px    
Product images 137 × 150px    
Product name 141 × 16px 13pt 30 characters
Product description 141 × 16px 12pt 50 characters
Save offers 95 × 13px 12pt 16 characters
Final price 71 × 20px 20pt 7 characters
Original price 51 × 13px 10pt 8 characters
CTA 136 × 30px 18pt 16 characters
PSD template Digital mailer – desktop billboard template

Big reveal

Logo 315 × 64px    
Offer or headlines 315 × 64px    
Dropdown menu 200 × 35px 16pt or 18pt  
Left & right arrow 30 × 30px    
Product design box 270 × 396px    
Product images 200 × 163px    
Product name 248 × 20px 20pt 40 characters
Product description 248 × 20px 14pt 50 characters
Save offers 123 × 16px 14pt 16 characters
Final price 90 × 25px 26pt 7 characters
Original price 80 × 16px 12pt 8 characters
CTA 248 × 30px 18pt 16 characters
PSD template Digital mailer – big reveal template

Portal XL

Logo 210 × 90px    
Offer or headlines 375 × 90px    
Dropdown menu 200 × 35px 16pt or 18pt  
Left & right arrow 35 × 35px    
Product images 284 × 200px    
Product name 260 × 23px 18pt 30 characters
Product description 260 × 23px 14pt 50 characters
Save offers 137 × 24px 15pt 16 characters
Final price 138 × 30px 30pt 7 characters
Original price 90 × 18px 12pt 8 characters
CTA 261 × 33px 20pt 16 characters
PSD template Digital mailer – portal template

 

Additional information.

General guidelines and requirements
  • Both foreground and background creative assets MUST be supplied.
  • Layered PSD preferred to allow for parallax or animation effects.
Programmatic options
  • PG
  • PMP
  • PD
Browser compatibility
Internet Explorer and Microsoft Edge are not supported.
Prohibited
  1. Avoid using capital letters for emphasis, such as in "All make-up HALF-PRICE buy NOW," except when dealing with acronyms like "NZ."
  2. Avoid placing text on images, as it can reduce user engagement, clutter visuals, and obscure the core message.
  3. Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.
Tracking

Third Party impression and click tracking is supported.

Creative options
  • Medium rectangle (300x250) only​
  • Video &/or rich media allowed​
  • Additional fee applies for rich media or video executions