Brand Headline.

Be seen in a contextually relevant environment across NZME’s trusted digital brands.

Our writers and commercial editors create a tailored story based on your brief to engage your target audience and meet your content goals. Your content is then published on the most relevant NZME brand or section and distributed to targeted audience segments across the network.

Why use it?

  • Expertly crafted content designed to engage your audience and achieve marketing objectives.
  • Access to interactive, immersive storytelling features to communicate even complex messages.
  • Optional amplification through print, social, audio, and EDM channels.
Brand Headline

Devices

Desktop
Mobile web

Device

Websites

The New Zealand Herald

Device

Targeting

Non-subscribers and subscribers 
Domestic and international
Exclusions available on request

Targeting

Buy type

Cost per mille (CPM)
Available via direct and programmatic channels

Buy type

Ad specifications.

Desktop, mobile

Logo

Dimensions 300 × 55px
File formats Transparent PNG
Max file size 500KB

Images

Number of images 4 inline photos
File formats JPG
Image orientation Landscape
Max file size 400KB

Videos (optional)

Video file name Under 15-20 characters
Dimension 1280 × 720px (or smaller)
File formats MP4
Max file size 200MB

Creative ads

Dimensions 300 × 250px, 300 × 600px, 728 × 90px, 970 × 250px
File formats JPG, PNG, GIF, HTML5
Max file size 80KB
Click through URL Must be provided

 

Additional information.

General guidelines and requirements

  1. Both foreground and background creative assets MUST be supplied.
  2. Layered PSD preferred to allow for parallax or animation effects.

Programmatic options

  • PG
  • PMP
  • PD

Browser compatibility

Internet Explorer and Microsoft Edge are not supported.

Prohibited

  1. Avoid using capital letters for emphasis, such as in "All make-up HALF-PRICE buy NOW," except when dealing with acronyms like "NZ."
  2. Avoid placing text on images, as it can reduce user engagement, clutter visuals, and obscure the core message.
  3. Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.

Tracking

Third Party impression and click tracking is supported.

Creative options

  • Medium rectangle (300x250) only​
  • Video &/or rich media allowed​
  • Additional fee applies for rich media or video executions