Big reveal.

The Big Reveal stands out as an innovative approach in advertising. It presents a scroll-to-reveal full-screen canvas accompanied by a rich media panel that delivers interactive content. This innovative placement engages audiences as they read editorial content across The New Zealand Herald by splitting the screen to reveal bespoke creative. By splitting the screen, it unveils bespoke creative designs, creating a unique and immersive user experience.

Why use it?

Full-screen creative drives stronger engagement and attention, resulting in improved campaign performance and more impactful outcomes for advertisers.​

Big Reveal

Devices

Mobile web

Phone

Websites

The New Zealand Herald

webpage

Targeting

Non-subscribers only
Audience targeting or exclusions available on request

Targeting

Buy type

Cost per thousand (CPM)
Available via direct and programmatic channels

Buy type

Functionalities and capabilities.


Can be built to include animation, video and/or interactive features.
Minimum $10k spend otherwise creative production costs may apply.
This placement is built exclusively by NZME and must be built by our in-house designers. A design brief will need to be suppled through your NZME Media Specialist.

Ad specifications.

Mobile

Static

Dimensions 480 × 960px
File formats Transparent PNG
Text safe space 150px (top and bottom), 20px (sides)

Animated

Dimensions 768 × 1600px (background)
File formats Layered PSD
Transparent PNG (for logos, messaging, CTAs)

Video

Dimensions 768 × 1600px (background)
File formats Layered PSD
Transparent PNG (for logos, messaging, CTAs)
Video asset 150px (top and bottom), 20px (sides)
Aspect ratio 9:16
Max file size 3MB
Max duration 30 seconds
Link to visual specs PSD Files

PSD template

Link to file Mobile template

 

Additional information.

General guidelines and requirements
  1. Both foreground and background creative assets MUST be supplied.
  2. Layered PSD preferred to allow for parallax or animation effects.
Programmatic options
  • PG
  • PMP
  • PD
Browser compatibility
Internet Explorer and Microsoft Edge are not supported.
Prohibited
  1. Avoid using capital letters for emphasis, such as in "All make-up HALF-PRICE buy NOW," except when dealing with acronyms like "NZ."
  2. Avoid placing text on images, as it can reduce user engagement, clutter visuals, and obscure the core message.
  3. Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.
Tracking

Third Party impression and click tracking is supported.

Creative options
  • Medium rectangle (300x250) only​
  • Video &/or rich media allowed​
  • Additional fee applies for rich media or video executions