Advertorial.

You provide the content (headline, copy, and image) and we’ll publish it within our editorial environment, supported by targeted paid driver activity to reach your desired audience.

All Advertorials are clearly labelled with an Advertorial tag and disclaimer. Turnaround is five working days, including checks for spelling, accuracy, and any false or misleading claims.

Why use it?

100% share-of-voice takeover: one-month Roadblock on display ads for dominant page or section presence (client creatives required).

SEO value & longevity: native editorial placement that stays live and indexable.

Content you already own: use existing creative with minimal fuss.

Fast turnaround & high trust: published in a premium NZME environment that readers recognise and trust.

Advertorial

Devices

Desktop
Mobile web
Mobile app

Device

Websites

The New Zealand Herald
OneRoof
BusinessDesk
Viva

webpage

Targeting

Non-subscribers and subscribers
Domestic and international
Exclusions available on request

Targeting

Buy type

Regional – Cost per thousand (CPM)
National – Cost per click (CPC)
Available via direct

Buy type

Functionalities and capabilities.


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Ad specifications.

Desktop, mobile

Content

Headline 38 characters, including spaces
Article copy Max 500 words

Logo

Dimensions 300 × 55px
File formats Transparent PNG
Specifics Please provide an all-white logo

Hero image

Dimension 1500 × 1000px
File formats JPG
Image orientation Landscape (no logos or text on image)
Max file size 500KB

Roadblock

Creative ads

Dimensions Mandatory: 300 × 250px
Optional: 300 × 600px, 728 × 90px, 970 × 250px
File formats JPG, PNG, GIF, HTML5
Max file size 80KB
Click through URL Must be provided

 

Additional information.

General guidelines and requirements
  1. Both foreground and background creative assets MUST be supplied.
  2. Layered PSD preferred to allow for parallax or animation effects.
Programmatic options
  • PG
  • PMP
  • PD
Browser compatibility
Internet Explorer and Microsoft Edge are not supported.
Prohibited
  1. Avoid using capital letters for emphasis, such as in "All make-up HALF-PRICE buy NOW," except when dealing with acronyms like "NZ."
  2. Avoid placing text on images, as it can reduce user engagement, clutter visuals, and obscure the core message.
  3. Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.
Tracking

Third Party impression and click tracking is supported.

Creative options
  • Medium rectangle (300x250) only​
  • Video &/or rich media allowed​
  • Additional fee applies for rich media or video executions