- Home
- Advertise
- Specifications & Deadlines
- Digital
- Advertorial
Advertorial.
You provide the content (headline, copy, and image) and we’ll publish it within our editorial environment, supported by targeted paid driver activity to reach your desired audience.
All Advertorials are clearly labelled with an Advertorial tag and disclaimer. Turnaround is five working days, including checks for spelling, accuracy, and any false or misleading claims.
Why use it?
100% share-of-voice takeover: one-month Roadblock on display ads for dominant page or section presence (client creatives required).
SEO value & longevity: native editorial placement that stays live and indexable.
Content you already own: use existing creative with minimal fuss.
Fast turnaround & high trust: published in a premium NZME environment that readers recognise and trust.

Devices
Desktop
Mobile web
Mobile app
Websites
The New Zealand Herald
OneRoof
BusinessDesk
Viva
Targeting
Non-subscribers and subscribers
Domestic and international
Exclusions available on request
Buy type
Regional – Cost per thousand (CPM)
National – Cost per click (CPC)
Available via direct
Functionalities and capabilities.
- Placeholder
- Placeholder
- Placeholder
- Placeholder
Ad specifications.
Desktop, mobile
Content
| Headline | 38 characters, including spaces |
| Article copy | Max 500 words |
Logo
| Dimensions | 300 × 55px |
| File formats | Transparent PNG |
| Specifics | Please provide an all-white logo |
Hero image
| Dimension | 1500 × 1000px |
| File formats | JPG |
| Image orientation | Landscape (no logos or text on image) |
| Max file size | 500KB |
Roadblock
Creative ads
| Dimensions | Mandatory: 300 × 250px Optional: 300 × 600px, 728 × 90px, 970 × 250px |
| File formats | JPG, PNG, GIF, HTML5 |
| Max file size | 80KB |
| Click through URL | Must be provided |
Additional information.
Can advertorial campaigns be targeted to a specific region?
Yes. NZME offers:
- National Advertorials: Nationwide delivery, sold on a CPC basis and designed to drive clicks.
- Regional Advertorials: Region-specific delivery, sold on a CPM basis and designed to drive regional reach and awareness.
The best option depends on whether the campaign's primary goal is performance (clicks) or regional audience reach.
