Description: The Pushdown unit reveals itself as the user scrolls down the page and will continue to be served on refresh/revisit to homepage until a user opts to close via the close button.
Videos auto-play on mute - sound is user initiated
Close and Sound controls positioned on the top right - these are built into the product
Still Frame Asset would be served over video pushdown in case of users slow load time
Advert will maintain 16:9 ratio across all breakpoints
The CTA sits on the bottom left, the Logo sits on the bottom right and the of Pushdown.
The "Continue to NZ Herald/Driven" button sits on the bottom middle and is not removable. Please take this into consideration and design your content around this.
Driven Pushdown Only: We would suggest to advertisers that no important messaging should be placed on the last 1/4 of the creative as that portion may not display on all screen sizes.
