Product Summary
Takeover The New Zealand Herald (NZH) homepage or one of the NZH sections on desktop for the day using the Fillboard. The Fillboard keeps your ad always-in-view, ensuring guaranteed viewability and maximum brand recall. Drive engagement with interactive or video content in your creative (additional loading fee applies).
Targeting Options
You can utilise NZME's audience, contextual or geographical targeting capabilities to further tailor where and who your message is delivered to.
Buy Types
The Fillboard XL is sold on a CPD or CPM basis.
Creative Example
https://nzme.bonzai.co/nzme-photos/fillboard-xl
Please note: Creative production fees apply for campaigns under $10,000. Additional loading fee for rich media or video executions.
Ad Specs:
Best Practice/Notes
- No capitalising of words eg: "All make-up HALF-PRICE buy NOW" must be "All make-up half-price buy now" with the exception of acronyms (ie: NZ)
- Avoid text or copy in the image where possible as this is known to negatively impact user engagement
- Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.
- No use of tickers—scrolling message displays is not permitted in any creative assets. This includes but is not limited to news-style tickers, promotional scrolls, or dynamic text banners. Please ensure all messaging is presented in a static, non-scrolling format to maintain consistency and clarity.
Third Party impression and click tracking is supported.