The Showstopper is an interstitial ad that's served when a user navigates between pages. This is frequency capped to a maximum of 1 impression per hour.
The Showstopper can be bought on a CPM basis, details are below.
The Showstopper can be targeted to NZME's audience data or geo-targeted to your requirements when bought on a CPM basis.
Assets required:
Separate assets can be provided for mobile web vs desktop however, we recommend that a larger asset is provided for desktop to maximize impact.
We don't currently support 3rd party ad serving for this placement, but 3rd party impression and click tracking is supported.
We require assets to be supplied 3 - 5 working days prior to go-live for loading and testing
Functionality:
- It is the first interstitial seen on desktop & 2nd on mobile (appearing after the mobile showcase which is an 'on-load interstitial' served before a user enters the site)
- The Showstopper CPM buy is served any subsequent time a user navigates between pages however only after at least 1 hour has passed since viewing the last