Product Summary
The Showstopper is an interstitial ad that's served when a user navigates between pages. This is frequency capped to a maximum of 1 impression per hour.
Targeting Options
The Showstopper can be targeted to NZME's audience data or geo-targeted to your requirements when bought on a CPM basis.
Buy Types
The Showstopper can be bought on a CPM basis, details are below.
Ad specs:
Separate assets can be provided for mobile web vs desktop however, we recommend that a larger asset is provided for desktop to maximize impact.We don't currently support 3rd party ad serving for this placement.
Tracking:
3rd party impression and click tracking is supported.
We cannot track viewability for this format.
Creative Example
https://nzme.bonzai.co/nzme-photos/showstopper-cpm
- It is the first interstitial seen on desktop & 2nd on mobile (appearing after the mobile showcase which is an 'on-load interstitial' served before a user enters the site)
- The Showstopper CPM buy is served any subsequent time a user navigates between pages however only after at least 1 hour has passed since viewing the last.
Note: Standard banner sizes can be run on Desktop if no other sizes are available, please discuss this with your NZME Account Manager.
We require assets to be supplied 3 - 5 working days prior to go-live for loading and testing