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- Blended Display
Blended display.
Blended Display combines:
- MREC - 300 × 250px
- Leaderboard - 728 × 90px
- Halfpage - 300 × 600px
- Billboard - 970 × 250px
Advertisers must submit a minimum of three (3) ad sizes, with the MREC size required as part of the submission.
Why use it?
- Better visibility, reach more people and get more variation/noticeability
- Target NZME’s high quality 1PD audiences for even more effectiveness!
![Static_Redesigned_Samples [Recovered]_Blended Display Static_Redesigned_Samples [Recovered]_Blended Display](https://www.nzme.co.nz/hs-fs/hubfs/Specs%20Pages/Compressed%20Files/Static_Redesigned_Samples%20%5BRecovered%5D_Blended%20Display.png?width=2000&height=1477&name=Static_Redesigned_Samples%20%5BRecovered%5D_Blended%20Display.png)
Devices
Desktop
Mobile web
Mobile app
Websites
The New Zealand Herald
Targeting
Audience targeting or exclusions available on request
Served to subscribers & non-subscribers
Buy type
Cost per thousand (CPM)
Available via direct and programmatic channels
Ad specifications.
Medium rectangle (MREC)
Desktop, mobile
| Dimensions | 300 × 250px |
| File formats | JPG, GIF, PNG, HTML5 |
| Max file size | 150KB |
Half page
Desktop, mobile
| Dimensions | 300 × 600px |
| File formats | JPG, GIF, PNG, HTML5 |
| Max file size | 150KB |
Billboard
Desktop only
| Dimensions | 970 × 250px |
| File formats | JPG, GIF, PNG, HTML5 |
| Max file size | 500KB |
Leaderboard
Desktop only
| Dimensions | 728 × 90px |
| File formats | JPG, GIF, PNG, HTML5 |
| Max file size | 150KB |
Additional information.
Creative options
- NZME uses Google Ad Manager as our primary ad server. Please ensure that all HTML5 Creative is built to the correct specifications.
HTML5 Build Specifications
Tracking
- NZME accepts most third-party tracking for impressions and clicks. Please reach out to your NZME Media Specialist if you're unsure if your tracking platform is accepted.
- Currently accepted tracking: Google, Sizmek, MOAT, AdForm
Build time
- 3 - 5 working days required for testing and loading.
