Radio Hauraki and Heartland Potato Chips unite to celebrate true Kiwi backbone chips

Potato chip enthusiasts should prepare for an epic flavour fusion, with the Kiwi rock radio legends at Radio Hauraki teaming up with Heartland Potato Chips to create two tasty new chip flavours, hitting supermarket shelves today.

Radio Hauraki Ultimate Wave Chips launch today in flavours Garlic Bread and Korean Fried Chicken. A tasty salute to ‘Kiwi Backbone’ – Radio Hauraki’s well-known catchphrase that celebrates the gutsy efforts of Kiwis, each chip has the highest possible ridges - a glorious reminder of the Southern Alps, the true Backbone of New Zealand.

Kate Britten, Radio Hauraki Promotions Director, reflects on how amped the team is to have the opportunity to work with a top-notch Kiwi brand: "Working with the crew at Heartland Potato Chips has been nothing short of legendary. We're all about delivering you killer tunes and now we've got a chip that's as rock-solid as the music we play. As the country’s only 100% Kiwi-owned potato chip company the team have absolute faith that there's no chip out there that better embodies the spirit of Radio Hauraki."

Radio Hauraki is no stranger to the term ‘Kiwi Backbone’, starting out in 1966 as a group of pirate radio pioneers unable to obtain a radio license, the crew set sail off the coast of the Hauraki Gulf, operating the first private commercial radio station.  Fast forward almost 60 years later and the station’s current hosts are still all about celebrating those who put the ‘oomph’ into our awesome little country.

Kyle Miller, Heartland Potato Chips Commercial Manager, says both brands have risen above challenges and are much loved by Kiwis across the country.

"Our journey echoes the spirit of Radio Hauraki's beginnings. Back in the '60s, few believed a pirate radio station would thrive against the odds. Similarly, when foreign owners closed our local chip factory in 2009, Raymond Bowan, a brave South Canterbury potato farmer said, “I can make a better chip”, not many took him seriously.

“We're beyond excited to craft the Backbone chip with Radio Hauraki, a heartfelt nod to the true-blue Kiwis who tackle life head-on."

Potato chip fans can also win big by uploading a snapshot with their bag of Radio Hauraki Ultimate Wave Chips to go in the draw to win $5,000 in cash.

For additional details, visit the promotions page by clicking here.