NZME Wins Big at INMA Global Media Awards

News Release: 4 June 2021

NZME Wins Big at INMA Global Media Awards

NZME has won three major global media awards overnight - one of only three media companies in the world to collect three or more first-place trophies at the International News Media Association (INMA) awards hosted virtually from the United States.

The launch of the Herald's new VIVA gloss magazine, the Herald's 'Headspace' marketing campaign and an NZME data-inspired advertising campaign for Corona Beer were all awarded first-place prizes in their respective categories.

"Not surprisingly, the outstanding entries in this year’s competition leaned heavily into COVID responses along with shifting priorities during a tumultuous year: product, data, and subscriptions,” said Earl J. Wilkinson, Executive Director and CEO of INMA. 

“Another underlying theme was about communicating the values held by news brands amid the misinformation explosion and the rise of algorithms, data, and machine learning in the everyday running of a media company,” said Wilkinson.

NZME was also awarded four second-place trophies, four third-place trophies and four honourable mentions - the most recognised media company in Asia-Pacific, and one of the top three in the world.

“A key attitude that all of our teams at NZME have is a focus on quality across everything we deliver, for our audiences and for our commercial partners,” said NZME CEO Michael Boggs.

“For our people to receive such prestigious international recognition like these INMA awards is just reward for their relentless focus on creating world class editorial and commercial content,” said Boggs.

NZME's INMA success follows the New Zealand Herald's "digital double" at last week's Voyager Media Awards, winning Website of the Year and News App of the Year.

NZME's Awards

Best Brand Awareness campaign

First Place: The New Zealand Herald, New Zealand, “Headspace

Best Use of Print

First Place: NZME, New Zealand, “Viva Magazine

Best Use of Data to Automate or Personalise

First Place: NZME, New Zealand, “Corona Surf Reports

Third Place: NZME, New Zealand, “OneRoof Accelerates Audience Growth with Personalisation Automation and AI Tools

Best Use of Video

Second Place: NZME, New Zealand, “Vote 2020: Election Night Coverage

Best Product and Tech Innovation

Second Place: The New Zealand Herald, New Zealand, “NZ Herald App Relaunch

Best Idea to Grow Advertising Sales

Second Place: NZME, New Zealand, “Go NZ!

Best Execution of Native Advertising

Second Place: NZME, New Zealand, “Chorus Project Connect

Best Initiative to Retain Subscribers

Third Place: The New Zealand Herald, New Zealand, “Driving Digital Access

Best Use of Audio

Third Place: NZME, New Zealand, “HP Business Class

Best Use of Data to Drive Advertising

Third Place: NZME, New Zealand, “Rockgas Database and Census Data Match

Best Use of Social Media
Honourable Mention: The New Zealand Herald, New Zealand, “The Lockdown Lifeline

Best Public Relations/Community campaign

Honourable Mention: NZME, Auckland, “Go NZ: Building back from Covid

Honourable Mention: The Northern Advocate, New Zealand, “Our Hidden Homeless

Best Data Dashboard

Honourable Mention: NZME, New Zealand, “OneRoof Management Dashboard


For further information please contact:

Cliff Joiner

GM Communications

New Zealand Media and Entertainment