New Zealand's premier tennis tournament, ASB Classic, is back this summer and NZME is thrilled to announce the renewal of its exclusive commercial radio, print and digital media partnership.
A cornerstone of New Zealand's summer calendar, ASB Classic spans two exhilarating weeks and has previously achieved remarkable success, with over 90,000 attendees across the 2023 event, cementing it as the most prominent tennis tournament in the country.
Emily Travers, NZME Head of Commercial Partnerships and Events, expressed her enthusiasm for the renewed partnership.
"NZME is proud to support a multitude of major events throughout Aotearoa, all of which play a pivotal role in bolstering local economies and fostering wellbeing. As exclusive commercial radio, print, and digital media partner to the ASB Classic, we are excited to support the world-class tournament to reach national and international audiences, showcasing Auckland’s vibrant atmosphere whilst celebrating world-class tennis."
“NZME has a proven track record of enhancing engagement with large-scale events such as Synthony, Urban Polo, NZ Cup & Show Week and Fieldays. This collaboration with the ASB Classic further aligns with NZME's strategy to connect with fresh audiences as well as delivering premium experiences for advertisers.”
Nicolas Lamperin, Tournament Director of the ASB Classic, is delighted to have NZME on board.
“NZME serve as the dynamic amplifier for the ASB Classic, channelling its reach and passion to the masses, ensuring that our audience in Aotearoa and around the globe hear the roaring success of this unique premier sporting event.”
The 2023 ASB Classic crowned Richard Gasquet from France as the men's singles winner and Coco Gauff from the United States as the women's singles winner. The announcement of Coco Gauff's return to defend her title in the upcoming 2024 event is already generating excitement among tennis enthusiasts and sports fans.
ASB Classic dates have been confirmed, with the women’s tournament to run from 1 to 7 January 2024, followed by the men’s tournament from 8 to 13 January 2024.
Tickets will be on sale soon. Keep up to date at www.asbclassic.co.nz for more information and ticketing links.