NZME opens its premium audio to buyers through Magnite

NZME has partnered with Magnite, the largest independent sell-side advertising company, to make its iHeartRadio, podcast and video podcast inventory available programmatically, giving advertisers easier access than ever to New Zealand's biggest digital audio audiences.

New Zealand’s major agencies already use Magnite and now they can run local and global programmatic deals across NZME's vast digital audio network, backed by Magnite's technology, reporting and local team.

NZME's digital audio network reaches 1.04 million digital radio^ and 1.3 million podcast listeners^^ on average every month, anchored by iHeartRadio and the country’s largest podcast network – home to top podcasts including The Mike Hosking Breakfast and ZM’s Fletch, Vaughan & Hayley.

NZME will also expand its use of Magnite's SpringServe platform to power video podcast advertising, as more Kiwis watch their favourite shows as well as listen to them.

Sarah Catran, NZME Head of Digital Audio, says agencies want premium, brand-safe audio at scale, and they want to buy it through the platforms they already trust. “Putting our digital audio, podcast and video podcast inventory into Magnite makes NZME easy to buy for every major agency here and globally and puts New Zealand's biggest audio brands right where the demand is.”

Nick Henderson, Magnite’s NZ Commercial Lead, says: "NZME has some of the most engaged audio audiences in the country. Adding that inventory to Magnite gives buyers a premium, scaled way to reach Kiwis across streaming, podcasts and video, and we're excited to help NZME grow demand both locally and globally.”

ENDS

Source: ^Triton Webcast Metrics, January to September 2026, average monthly reach, global. ^^Triton Podcast Metrics LineUp, January to September 2026, average monthly reach, NZ ears.