NZME agency sales team announces key leadership hire

New Zealand Media and Entertainment’s award-winning agency sales team has today announced a key appointment, with Sarah Yetton joining as GM Agency Sales, Auckland.


Yetton, who has 15 years’ experience in the advertising and media industry, brings strong strategic sales and client management experience having previously held senior sales director roles at Bauer Media and most recently working as Group Sales Leader at OOh! Media.

In this newly created position, Yetton will be responsible for setting the Auckland Agency sales and customer strategy.

Greg McCrea, NZME’s Head of Agency Sales says he is thrilled to be welcoming such a high-profile talent within the media industry to the team.  

“Sarah is without doubt one of the most respected and proven sales leaders in the market. Sarah brings an immeasurable wealth of customer and market experience, and the team can’t wait to work alongside her.”

Sarah Yetton says: “I am absolutely thrilled to be joining NZME next year.  It’s an honour to become part of such a fantastic sales team, representing some of the best brands in New Zealand across multiple platforms.  I’m looking forward to exploring even more opportunities with agency partners next year and continuing to deliver best in market solutions for clients.”

Sarah commences her new role on Monday 13 February 2023.