“Whether New Zealanders are having our newspapers delivered or grabbing them at cafes, bars and restaurants around the country, Kiwis are hunting out and poring over our journalism and lifestyle content in growing numbers1.
“This is a real tribute to the great journalism being delivered by all of our news teams. They’re creating amazing content that’s being consumed in growing volumes across our print and online platforms and via our Premium digital subscriptions,” says NZ Herald Editor Murray Kirkness.
Readership data released today by Nielsen, shows further year-on-year increases in the number of New Zealanders reading the New Zealand Herald each day and week.
NZ Herald weekly brand audience has grown to 1,720,000 readers, while on average 472,000 New Zealanders read the Herald each day, an increase of 19,000 on a year ago.
“Across a week, New Zealand Media and Entertainment’s (NZME) daily newspapers - the NZ Herald, Northern Advocate, Bay of Plenty Times, Rotorua Daily Post, Whanganui Chronicle and Hawke’s Bay Today - reach more than a million Kiwis.
“We continue to demand the attention of New Zealanders at the weekend too. The Herald on Sunday remains New Zealand’s biggest Sunday newspaper, with more readers than the Sunday Star-Times and Sunday News combined. And with 530,000 readers, the Weekend Herald continues to attract new audience,” says Kirkness.
New Zealanders’ seemingly insatiable appetite for travel has lifted the readership of the Herald’s two travel magazines to more than 400,000 Kiwis each week.
“All of our magazines have increased readership year on year and it’s our travel magazines on Tuesdays and Sundays that are really grabbing our readers’ attentions,” says NZME Group Director of Entertainment, Dean Buchanan.
“412,000 New Zealanders are seeking out the stories, travels tips, guides and great deals contained inside the Herald’s travel mags each week. That’s 56,000 more than last year.
“Readers are rewarding our dedication to deliver high-quality, relevant and on-trend lifestyle content across all of our magazines with readership up year on year, for Canvas, TimeOut, Viva, Spy and of course Travel and Sunday Travel. These magazines are a great place for our advertisers to reach motivated audiences - anyone reading Travel are bound to have their next trip in mind,” says Buchanan.
Murray Kirkness says, “The successful launch of the NZ Herald Premium subscription service has lifted the profile of the great journalism on display across all NZME publications and platforms. With the growing number of New Zealanders also locking on to the fantastic lifestyle content available in our magazines, we’ve got all aspects of New Zealand life covered.”
For further information please contact:
Cliff Joiner, GM Communications, NZME
Source: Nielsen CMI Q3 18 to Q2 19. AP15+. Total includes NZH, Dailies, Communities and Mags