Newstalk ZB remains number one – Hosking reaches largest breakfast audience
New Zealand Media and Entertainment (NZME) has shared its latest GfK Commercial Radio Survey results, with Newstalk ZB remaining the number one commercial radio network in the country, and many of NZME’s music radio brands growing audience.
Once again Newstalk ZB is the country’s number one commercial radio network. The Mike Hosking Breakfast continues to reach the largest breakfast audience across New Zealand – more than double the audience share of its next competitor and with 146,000 more listeners than that competitor. It is also the top rating podcast in the country, boasting 929,000 monthly downloads and 104,000 monthly listeners^.
ZM’s Fletch Vaughan & Hayley have the most listeners at breakfast in the key commercial demographic of 25-54 year olds, and Newstalk ZB’s Mike Hosking number two. The popular ZM trio also celebrate having the most listeners in other key demographics: 18-34, 18-39, 18-49 and 25-44 year olds. Their podcast, Fletch Vaughan and Hayley on ZM also garnered more than 95,000 monthly listeners in August, and had more than 335,000 downloads over the same period.
The Hits, Radio Hauraki, Flava, Gold and Gold Sport all gained listeners and grew their audience share.
Radio Hauraki has grown listeners this survey, and the Matt and Jerry Show podcast chalked up a whopping 295,000 downloads and 60,000 listeners. The Hits has also grown its audience this survey, with the Jono & Ben Breakfast Show increasing its audience for the third consecutive survey.
Results also in today from the latest Triton NZ Podcast Ranker shows NZME’s digital audio platform, iHeartRadio, continues to outperform others, with close to 6 million podcast downloads in the month of August - reaching around 900,000 Kiwis. iHeartRadio reached more than 1.1 million devices last month and boasted more than 6 million listening hours^^. NZME continues to lead the way as New Zealand’s top podcast network, representing eight out of the ten top podcasts in the country.
NZME’s Chief Radio Officer Jason Winstanley says: “We’re strategically focused on growing our radio brands to service both the needs of our traditional radio audiences whilst also ensuring we have a strong digital presence for each network. We are continually innovating in this area and I’m proud of what our team is doing to continue to drive engagement and grow our audiences day by day,” he says.
NZME Chief Executive Michael Boggs says having a strong radio network, as well as continually innovating across its digital audio platform iHeartRadio means NZME continues to serve its valued audiences across the country, meeting their different listening needs.
“It’s phenomenal to think that NZME now reaches 3.6 million* Kiwis across our radio, digital audio, print and online platforms, with nearly two million people reached via our radio platforms plus nearly 900,000 on our podcast network. Audio is a big strategic priority for NZME – the immense growth we are seeing, particularly across our digital audio platform iHeartRadio, shows that we are making significant inroads to being New Zealand’s leading audio company,” says Boggs.
Source: GfK Commercial RAM, S3/22, Total NZ, Cume, AP10+, M-S 12mn-12mn (unless otherwise stated) *Nielsen CMI Q3 21 – Q2 22 July 22 Fused AP15+. Monthly coverage for Daily & Community titles, Weekly coverage for Newspaper Inserted Magazines, Monthly UA for Digital, Weekly Reach for Radio (GfK RAM S2 22). Note: Fused data has potential for duplication. ^Triton NZ Podcast Ranker August 2022. ^^AudioMetrix Adswizz August 2022.