New listeners have rewarded music network ZM by bolstering the station’s claim to the title of New Zealand’s most popular music station with Kiwis under 40*.
In the latest results of the GfK independent commercial radio survey, ZM continued its audacious growth with 22,700 new listeners, the biggest audience growth of any commercial radio network in the current survey.
“ZM’s shows now beat the Edge in Breakfast, Mornings, Afternoons, Drive and Nights. That’s across New Zealand and in the fiercely competitive Auckland market^,” says New Zealand Media and Entertainment’s (NZME) Group Director of Entertainment, Dean Buchanan.
Breakfast hosts Fletch, Vaughan and Megan have once more delivered New Zealand’s number one breakfast music show not only with 18-34-year olds but with 25-54-year olds as well~. ZM continues its dominance as New Zealand’s number one station with Kiwis aged 18-34~~.
“The listeners ZM is winning over are some of the most keenly fought after listeners in the New Zealand radio market. They are incredibly hard to get to switch. To see the ZM team doing so well, is great reward for all their hard work,” says Buchanan.
Newstalk ZB has once again maintained its dominance of the New Zealand radio scene ranking number one across New Zealand with all listeners**. Mike Hosking is number one with Breakfast listeners***, Marcus Lush is number one on nights****.
“It’s a sign of just how popular Newstalk ZB is that the network remains dominant when news hasn’t had the dramatic impact on our social and political landscape that it had during the previous two survey periods,” says NZME Managing Editor, Shayne Currie.
"The station is still the standout leader and our listeners remain incredibly loyal. A result all the more remarkable when you consider we have introduced new Morning, Afternoons and Drive shows in the last nine months.
"It augurs well for ZB's future growth. We're incredibly excited about what's in store, especially as we finish the year in style as together with Radio Sport, we’re official radio broadcasters of the 2019 Rugby World Cup," says Currie.
NZME’s CEO Michael Boggs says, “Radio continues to be a dominant choice for New Zealanders when it comes to accessing news and entertainment. To see 83% of Kiwis, or 3.6 million people#, tune into radio each week is staggering when there are so many competing demands on their time and attention.
“Combined with the growing audiences attracted to new digital platforms like NZME’s iHeartRadio, it’s clear the popularity of audio-based media will continue to flourish,” says Boggs.
Radio Hauraki’s iHeartRadio reach went from 145,000 at the end of August 2018 to nearly 400,000@ at the end of August this year. While on all podcast platforms ZM’s Fletch, Vaughan & Megan’s “best of” podcast has had a staggering 2.4 million$ downloads and plays this year.
“At New Zealand Media and Entertainment, we’re committed to providing our advertising partners with the most engaged audiences across radio, print and digital platforms. Today our radio teams can celebrate the huge role they play in helping NZME deliver on that commitment,” says Boggs.
For further information please contact:
Cliff Joiner, GM Communications, New Zealand Media and Entertainment
GfK Radio Audience Measurement. Survey 3, 2019. Total New Zealand (nb: Waikato S3, 2017). Commercial Radio Stations. Mon-Sun 12mn-12mn. Cume (000’s). AP 10+ unless otherwise stated.
*All People 10-39 years Share (%)
^Breakfast M-F 6-9am, Mornings M-F 9am-midday, Afternoons midday-4pm, Drive 4-7pm, Nights 7pm-midnight. AP18-34yrs. Share (%).
~ M-F 6-9am Cume (000’s)
~~ Share (%)
** Share (%)
*** M-F 6-9am Share (%) & Cume (000’s)
**** M-F 8pm-midnight Share (%) and Cume (000’s)
# Total NZ Radio Stations
@Adswizz Reporting System Audiometrix
$ Spreaker Jan to Aug 2019