Flava Launches New Brand Campaign

Flava Launches New Brand Campaign

New Zealand Media and Entertainment’s Flava has launched a new brand campaign, staying true to its old school hip hop and R’n’B roots, in the station's first campaign since 2020.

The campaign sees the new Flava lineup (Stacey Morrison, Mike Puru and Anika Moa on Breakfast; Storme Hitaua on Days; and Azura Lane on Drive) with a brand new look, styled by Dan Ahwa from NZ Herald’s Viva. The new campaign highlights the blend of freshness brought by the Flava team with old school hip hop and R’n’B.

Gemma Vovchenko, GM Marketing – Audio at NZME, says thanks to Ahwa’s unique style, the campaign is distinctive and is sure to stand out in the market. “This campaign is unlike anything listeners will have seen from the station before. We’re extremely fortunate to have incredible talent across the NZME stable, like Dan, that we can bring in to develop these campaigns and take them to the next level.”

The fresh new look is now live with a campaign across out-of-home, social and online, including a new brand video – which embraces a bespoke, uniquely Flava track to reflect its old school hip hop and R’n’B vibe.

Flava Content Director Marty Hehewerth says the campaign reflects the new lineup while paying homage to the throwback music Flava listeners know and love. “It’s fantastic to see a campaign that reflects our new team and the uniqueness of Flava Old School so seamlessly. We’re excited to be finally sharing this with our audience – particularly in Auckland, where we have an audience of more than 122,000 listeners.”

New Zealand listeners love Flava - on average, 55,000 devices tune in to Flava each month via NZME’s digital radio platform iHeartRadio, and listeners generated more than 1.4 million total listening hours last year. There are 250,000 active listening sessions each month on average.

Credit list:

Sheryl Dunlop – GM Marketing
Jennifer Pryor – Senior Marketing Manager - Audio
John Pelasio – Creative Manager
Xanthe Williams –Creative Manager
Dan Ahwa – Creative & Fashion Director
Reagan Butler – Photography
Evan Paea – Audio Engineer & Video Editor
Allan George- Senior Video Editor
Susan Bridges – Video Editor & Motion Graphics