Product Summary
Capture attention across mobile with the Mobile Fillboard, an impactful high-visibility ad unit that maximizes engagement on The New Zealand Herald (NZH) mobile web article pages.
- Top-of-Page Takeover: A full-width banner, 100 pixels deep, is instantly visible at the top of mobile article pages — commanding audience attention from the first scroll.
- Persistent Visibility: As users scroll through content, Mobile Fillboard transitions seamlessly into a smaller sticky banner (70 pixels deep) that remains in view throughout the reading experience.
- High Impact, Non-Intrusive: Designed to balance brand visibility with user experience, ensuring your message is seen — without getting in the way.
Buy Types
The Mobile Fillboard is sold on a CPD basis.
Ad Specs:
Please note that submission of layered PSD files is a must.
Best Practice/Notes
- No capitalising of words eg: "All make-up HALF-PRICE buy NOW" must be "All make-up half-price buy now" with the exception of acronyms (ie: NZ)
- Avoid text or copy in the image where possible as this is known to negatively impact user engagement
- Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.
- No use of tickers—scrolling message displays is not permitted in any creative assets. This includes but is not limited to news-style tickers, promotional scrolls, or dynamic text banners. Please ensure all messaging is presented in a static, non-scrolling format to maintain consistency and clarity.
Third Party impression and click tracking is supported.