Pushdown.

The Pushdown is a captivating format that pushes the main content down to prominently showcase your offering. It runs on desktop devices and automatically plays when a user visits the site, helping you cut through the clutter of a crowded marketplace and stand out from the competition.

The pushdown is available on a weekly tenancy basis on BusinessDesk. Rates and impressions vary.

BusindessDesk Pushdown

Devices

Desktop

Desktop

Websites

BusinessDesk

webpage

Targeting

Non-subscribers and subscribers
Domestic and international
Exclusions available on request

Targeting

Buy type

Sold on a tenancy basis only

Buy type

Functionalities and capabilities.


Static image and/or video capable.

Ad specifications.

Video

Video asset

Dimensions 16:9 aspect ratio (entire stage; no black bars)
File formats Transparent PNG
Max file size 4MB
Max duration 30 seconds

Fallback

Dimensions 970 × 250px or 16:9
File formats JPG, MP4
Max file size 100KB (JPG), 2MB (MP4)

Optional video assets

Still frame asset

Dimensions 1280 × 720px
File formats JPG
Max file size 100KB (JPG)

CTA asset

Dimensions 430 × 130px
File formats Transparent PNG
Max file size 40KB

Logo asset

Dimensions 430 × 130px
File formats Transparent PNG
Max file size 40KB

Static

Still frame

Dimensions 1280 × 720px
File formats JPG, GIF
Max file size 100KB

Fallback

Dimensions 970 × 250px
File formats JPG
Max file size 100KB

Optional static assets

CTA asset

Dimensions 970 × 545px
File formats Transparent PNG
Max file size 40KB

Logo asset

Dimensions 970 × 545px
File formats Transparent PNG
Max file size 40KB

 

Additional information.

General guidelines and requirements
  • Videos auto-play on mute - sound is user initiated
  • Close and Sound controls positioned on the top right - these are built into the product
  • Still Frame Asset would be served over video pushdown in case of users slow load time
  • Advert will maintain 16:9 ratio across all breakpoints
  • The CTA sits on the bottom left, the Logo sits on the bottom right and the of Pushdown.
  • The "Continue to NZ Herald" button sits on the bottom middle and is not removable. Please take this into consideration and design your content around this.

Build time
  • 5 working days required for testing and loading.