Outstream Video.

Outstream Video is a native video format that appears within page content as the user scrolls. The large-format player emerges seamlessly in the reading experience, offering a less intrusive alternative to in-stream video while allowing users to choose whether to continue watching.

Why use it?

Extend the reach of your video assets and connect with a highly engaged, affluent audience as they consume relevant content.

Outstream Video

Devices

Desktop
Mobile web
Mobile app

Device

Websites

The New Zealand Herald

webpage

Targeting

Audience targeting or exclusions available on request
Served to subscribers & non-subscribers

Targeting

Buy type

Cost per thousand (CPM)
Available via direct and programmatic channels

Buy type

Ad specifications.

Desktop, mobile

 

Dimensions 620 × 350px (16:9 aspect ratio)
File formats MP4
Max file size 4MB
Max duration 15 - 30 seconds

 

Additional information.

General guidelines and requirements
  • Oustream video can be third-party ad served. VAST 3.0 or higher is required.
Tracking
  • Impression and click tracking is also available.
Build time

  • Minimum of 3 working days required for testing and loading.