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- Mobile Fillboard - First View
Mobile Fillboard -
First View.
Capture attention across mobile with the Mobile Fillboard - a high-impact, high-visibility ad unit designed to maximise engagement on The New Zealand Herald’s mobile article pages.
Top-of-page takeover.
A full-width banner, 100 pixels deep, is instantly visible at the top of mobile article pages, commanding audience attention from the first scroll.
Persistent visibility.
As users scroll through content, the Mobile Fillboard transitions seamlessly into a smaller sticky banner, 70 pixels deep, that remains in view throughout the reading experience.
High impact, non-intrusive.
Designed to balance brand visibility with user experience, ensuring your message is seen - without getting in the way.

Devices
Mobile web
Websites
The New Zealand Herald
Targeting
Audience targeting or exclusions available on request
Non-subscribers only
Buy type
Cost per day (CPD)
Available via direct and programmatic channels
Functionalities and capabilities.
Static image only.
Ad specifications.
Mobile
Main banner
| Dimensions | 320 × 100px |
| File formats | Layered PSD |
| Max file size | 4MB |
Sticky-on-top
| Dimensions | 320 × 70px |
| File formats | Layered PSD |
| Max file size | 4MB |
Additional information.
Prohibited
- Avoid using capital letters for emphasis, such as in "All make-up HALF-PRICE buy NOW," except when dealing with acronyms like "NZ."
- Avoid placing text on images, as it can reduce user engagement, clutter visuals, and obscure the core message.
- Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.
- No use of tickers—scrolling message displays is not permitted in any creative assets. This includes but is not limited to news-style tickers, promotional scrolls, or dynamic text banners. Please ensure all messaging is presented in a static, non-scrolling format to maintain consistency and clarity.
Tracking
- Third-party impression and click tracking is supported.
Build time
-
3 - 5 working days required for testing and loading.
