Mobile everboard.

Built to maximise video completion rates and boost ad viewability, Mobile overboard lets your brand harness the power of video - without disrupting the user experience.

High viewability.

Keep viewers hooked with seamless, high-impact playback that drives results.

Higher video completion rates.

Integrated video with a layout that encourages full views.

High-impact, non-intrusive.

Designed to balance brand visibility with user experience, ensuring your message is seen - without getting in the way.

Mobile Everboard

Devices

Mobile web

Phone

Websites

The New Zealand Herald

webpage

Targeting

Audience targeting or exclusions available on request
Non-subscribers only

Targeting

Buy type

Cost per month (CPM)
Available via direct and programmatic channels

Buy type

Functionalities and capabilities.


Static image only.

Ad specifications.

Mobile

Main banner

Dimensions 320 × 200px
File formats MP4 (H.264)
Max file size 4MB (combined with sticky-on-top)

Sticky-on-top

Dimensions 320 × 90px
File formats MP4 (H.264)
Max file size 4MB (combined with main banner)

PSD template

Link to file Mobile template

 

Additional information.

Prohibited
  • Avoid using capital letters for emphasis, such as in "All make-up HALF-PRICE buy NOW," except when dealing with acronyms like "NZ."
  • Avoid placing text on images, as it can reduce user engagement, clutter visuals, and obscure the core message.
  • Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.
  • No use of tickers—scrolling message displays is not permitted in any creative assets. This includes but is not limited to news-style tickers, promotional scrolls, or dynamic text banners. Please ensure all messaging is presented in a static, non-scrolling format to maintain consistency and clarity.
Tracking
  • Third-party impression and click tracking is supported.
Build time

  • 3 - 5 working days required for testing and loading.