driven
Native ad.

This weekly placement runs across Driven articles on desktop and mobile web. It uses the native look and feel of Driven content to encourage click-through with a strong headline and description.

Why use it?

Use Driven Native for strong presence, high frequency, and reaching high intent audience.

Driven Native Ad-Sample

Devices

Desktop
Mobile web

Device

Websites

Driven

webpage

Targeting

Non-subscribers and subscribers
Domestic and international
Exclusions available on request

Targeting

Buy type

Cost per week (CPW)

Buy type

Ad specifications.

Desktop, mobile

Image

Dimensions 392 × 261px
File formats JPG
Max file size 100KB
Note: For Driven native ad placements, creatives supplied in a 1.91:1 aspect ratio will be stretched to fit the placement.

Content

Title 38 characters
Body 66 characters
Advertiser name 30 characters
Note: Any combined title and description text that extends longer than 2 lines will have a ellipsis at the end of the two lines

Additional information.

General guidelines and requirements
  • Native Performance ads are tailored to the web property that they are being displayed on. Some of the supplied elements such as the ad copy may be cropped or not displayed on some properties.
  • We recommend providing a minimum of three creative versions to enable effective optimisation.
    • Delivery is optimised towards the highest-performing creatives (based on click-through rate), meaning they will appear more frequently.
Prohibited
  • Avoid using capital letters for emphasis, such as in "All make-up HALF-PRICE buy NOW," except when dealing with acronyms like "NZ."
  • Avoid placing text on images, as it can reduce user engagement, clutter visuals, and obscure the core message.
  • Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.
Build time

  • Minimum 3 working days required for testing and loading.