Article blast.

Across the week, the Article Blast give your brand 150,000 impressions at the top of BusinessDesk articles

Why use it?

One full-width canvas runs across both desktop and mobile web - an uncluttered, premium placement, appearing right as NZ's business decision-makers settle in to read.

BusinessDesk Article Blast

Devices

Desktop
Mobile web

Device

Websites

BusinessDesk

webpage

Targeting

Audience targeting or exclusions available on request

Targeting

Buy type

Cost per thousand (CPM)

Buy type

Functionalities and capabilities.


Placeholder only

Ad specifications.

Desktop

Foreground

Dimensions 970 × 300px
File formats Layered PSD
Max file size 4MB

Background

Dimensions 1440 × 900px
File formats Layered PSD
Max file size 4MB

PSD template

Link to file Desktop template

 

Mobile

Foreground

Dimensions 320 × 250px
File formats Layered PSD
Max file size 4MB

Background

Dimensions 320 × 620px
File formats Layered PSD
Max file size 4MB

PSD template

Link to file Mobile template

 

Additional information.

Prohibited
  • Avoid using capital letters for emphasis, such as in "All make-up HALF-PRICE buy NOW," except when dealing with acronyms like "NZ."
  • Avoid placing text on images, as it can reduce user engagement, clutter visuals, and obscure the core message.
  • Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.
  • No use of tickers—scrolling message displays is not permitted in any creative assets. This includes but is not limited to news-style tickers, promotional scrolls, or dynamic text banners. Please ensure all messaging is presented in a static, non-scrolling format to maintain consistency and clarity.
Tracking
  • Third-party impression and click tracking is supported.
Build time

  • 3 - 5 working days required for testing and loading.