Pushdown

• Platforms: NZH and BusinessDesk Desktop
• Available on: NZ Herald and BusinessDesk
• Description: The Pushdown unit reveals itself as the user scrolls down the page and will continue to be served on refresh/revisit to homepage until a user opts to close via the close button.
• Lead time: 5 working days
• PSD Template: http://tinyurl.com/nzmepd2021

Video Pushdown

Required Assets

Video Asset

• Dimensions: 16:9 (aspect ratio) - video content must fill entire stage (no black bars)
• Length: 30 seconds max
• Max File Size: 4MB

Fallback 970x250

• 970x250 specs

This will be displayed if the user closes the pushdown.

Optional Assets

Still Frame Asset

• Dimensions: (W x H) 1280x720 pixels
• Max file size 100KB
• Format: jpg, gif (static)

CTA Asset

• Max Dimensions: (W x H) 430x130 pixels
• Format: (must be) Transparent .PNG
• Max File Size: 40KB

Logo Asset

• Max Dimensions: (W x H) 430x130 pixels
• Format: (must be) Transparent .PNG
• Max File Size: 40KB

Static Pushdown

Required Assets

Still Frame Asset

• Dimensions: (W x H) 1280x720 pixels
• Max filesize 100KB
• Format: jpg, gif (static)

• Fallback 970x250

  • 970x250 specs

This will be displayed if the user closes the pushdown.

Optional Assets

CTA Asset

• Max Dimensions: (W x H) 430x130 pixels
• Format: (must be) Transparent .PNG
• Max File Size: 40KB

Logo Asset

• Max Dimensions: (W x H) 430x130 pixels
• Format: (must be) Transparent .PNG
• Max File Size: 40KB

Important Notes

• Videos auto-play on mute - sound is user initiated
• Close and Sound controls positioned on the top right - these are built into the product
• Still Frame Asset would be served over video pushdown in case of users slow load time
• Advert will maintain 16:9 ratio across all breakpoints
• The CTA sits on the bottom left, the Logo sits on the bottom right and the of Pushdown.
• The "Continue to NZ Herald/Driven" button sits on the bottom middle and is not removable. Please take this into consideration and design your content around this.
• Driven Pushdown Only: We would suggest to advertisers that no important messaging should be placed on the last 1/4 of the creative as that portion may not display on all screen sizes.