Billboard 970x250


  • Platforms: Desktop Only
  • Available on: NZ Herald (Not including obituaries section), SPY, Bite, Viva, Driven, Dream Team
  • Description: Standard IAB sized billboard
  • Formats: image (gif, jpg, png), HTML5, third-party tags*
  • Max File Size: 100 KB
  • Dimensions (W x H): 970x250 pixels
  • 3rd Party Tracking Compatible: Yes
  • Lead time: 5 working days
  • Looping: ads can not continuously loop, max 30 seconds run time

The Billboard ad unit features a close ‘x’ button in a fixed spot on the top right. Please do not implement a close function in your ad.
Please ensure animations are kept to a minimum and do not loop.

NZH Site Only:

We require a 728x90 fallback creative on NZH.
If a user opts to close the billboard, on their next impression they will be served the 728x90.
See specs for 728x90.

HTML Creative:

**Google Ad Manager is our primary ad server, please ensure all HTML builds are built to their specifications**

Please supply HTML creative in a .zip file to
our specifications

Third-party tags:

Accepted: Doubleclick, Sizmek
Not Accepted: VAST
Polite Load Max File Size: 100 KB Initial Load, 2 MB Max Polite Load
Expanding: No

Video Creative:

  • Supported third party display tags only (we cannot serve VAST tags directly out of the billboard)
  • Max length 30 seconds
  • Autoplay allowed
  • No auto sound
  • No looping
  • Ad must contain visible buttons: pause, play, replay, sound on/off