Product Summary
Capture attention with Fillboard XL Cross, an impactful high-visibility ad unit that maximizes engagement on The New Zealand Herald (NZH) website (mobile & desktop).
- Top-of-page takeover: A full-width banner is instantly visible at the top of the page, commanding audience attention from the first scroll.
- Persistent Visibility: As users scroll through content, Fillboard XL Cross transitions seamlessly into a smaller sticky banner that remains in view throughout the reading experience.
- High Impact, Non-Intrusive: Designed to balance brand visibility with user experience, ensuring your message is seen — without getting in the way.
Targeting Options
You can utilise NZME's audience, contextual or geographical targeting capabilities to further tailor where and who your message is delivered to.
Buy Types
The Fillboard XL Cross is sold on a CPM or CPD basis.
Ad Specs:
Please note that submission of layered PSD files is a must.
Best Practice/Notes
- No capitalising of words eg: "All make-up HALF-PRICE buy NOW" must be "All make-up half-price buy now" with the exception of acronyms (ie: NZ)
- Avoid text or copy in the image where possible as this is known to negatively impact user engagement
- Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.
- No use of tickers—scrolling message displays is not permitted in any creative assets. This includes but is not limited to news-style tickers, promotional scrolls, or dynamic text banners. Please ensure all messaging is presented in a static, non-scrolling format to maintain consistency and clarity.
Third Party impression and click tracking is supported.