In collaboration with NZ Music Month and Trees That Count, NZME’s Radio Hauraki has today launched a new campaign, We Dig NZ Music, showcasing just how much they ‘dig’ Kiwi music by planting a native tree for every New Zealand song played during the first week of NZ Music Month.
With the station playing more than 20 percent New Zealand music, Radio Hauraki expects to plant more than 350 trees throughout the week-long campaign, helping offset some of their carbon footprint whilst bringing New Zealanders the best local rock tunes.
Radio Hauraki Promotions Director, Kate Britten, says Kiwi music is grounded in the roots of Radio Hauraki so the station is stoked to be joining forces with Trees That Count and NZ Music Month to further support Aotearoa’s lively music industry.
“At Radio Hauraki, we love to show our support to our mates in the music industry. All year long we play a range of the best Kiwi rock artists along with sharing new up-and-coming musicians. Given it’s NZ Music Month, we thought what better way to draw attention to our legendary Kiwi artists, than by getting some more native trees in New Zealand’s soil for our future rockers,” says Britten.
Jeff Newton, NZ On Air, says “We really value the support Radio Hauraki delivers New Zealand music all year and what they are doing in NZ Music Month takes it to the next level. The 'We Dig NZ Music' campaign not only lifts the profile of our homegrown artists, but they've also cleverly integrated in a way that gives back to the environment.”
Melanie Seyfort, Head of Partnerships at Trees That Count says “The Radio Hauraki partnership offers Trees That Count a wonderful opportunity to not just recognise our incredible musicians in Aotearoa, but also our special native trees, as unique and diverse to our country as the artists that New Zealand Music Month celebrates.”
The new campaign will be promoted on air throughout the first week of May.
ENDS