Popular nationwide rural radio show The Country with Jamie Mackay, which features on New Zealand Media and Entertainment's Newstalk ZB, GOLD SPORT, Hokonui, and iHeartRadio has today announced a new partnership with Brandt Agriculture for the next two years.
The Country is New Zealand’s flagship rural radio show and has become a staple for farmers nationwide. Mackay, a former sheep farmer and current equity partner in a Southland dairy farm, brings a wealth of experience and insight into New Zealand's agriculture industry sharing a daily dose of news, sports, and politics with his listeners.
Brandt Agriculture, with its international presence and commitment to supporting agribusiness, is set to become an integral part of The Country. As the name behind John Deere agricultural, construction, and forestry equipment throughout the North Island, Brandt boasts 18 locations and more than 350 dedicated staff, ensuring a strong and reliable presence in rural New Zealand.
Jason Winstanley, NZME Chief Audio Officer, says he’s pleased to see The Country partnering with such a renowned agricultural business.
“NZME is committed to continuing to inform and entertain our rural audiences nationwide, and we’re pleased to have Brandt on board as a partner of our hugely popular rural radio show. We’re also committed to supporting our valued rural advertising clients, which was further illustrated by the appointment of, Rowena Duncum into the role of Commercial Lead - Rural. Together, this allows NZME to deepen our connection with rural communities and deliver even more valuable insights and content to our listeners and customers,” he says.
Mackay emphasises the significance of this partnership: “The Country is about delving deep into the heart of New Zealand’s largest industry and what’s widely considered the backbone of our economy. I'm rapt to have Brandt Agriculture as our presenting partner. Teaming up with Brandt, we're diving into this new chapter for The Country, we're ready to roll up our sleeves, and work on some great things for the show’s listeners and our rural communities”.
Tim Ormrod, Brandt Australia Senior Vice President, expresses the company's enthusiasm about the collaboration.
"Being an active member of the industries that we serve is very important to us, and if you want to go where farmers are The Country is where you’ll find them. As a family-owned and operated business, we’re able to get involved in local communities, investing for the long term, and, with sponsorships like this, that is our plan here in New Zealand,” he says.