Homepage Native

Product Summary

Take our Native Performance product and add the visibility of the NZ Herald homepage! This placement can either be used to drive to your own sponsored content piece or directly to your site.

Buy Types

NZME Homepage Native ads are sold on a CPD basis meaning you're getting full visibility on the NZ Herald homepage for the day.


Ad Specs

Please note the following character limits for each aspect of the native placement. This is the MAXIMUM number of characters (including spaces) which will be displayed before truncation:

Title: 38 characters
Body: 66 characters
CTA: 10 characters
Advertiser Name: 30 characters

Build Time

Creative and wording instructions must be supplied a MINIMUM of 3 working days prior to start date.

Best Practice/Notes

- No capitalising of words eg: "All make-up HALF-PRICE buy NOW" must be "All make-up half-price buy now" with the exception of acronyms (ie: NZ)
- Avoid text or copy in the image where possible as this is known to negatively impact user engagement 
- Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.
- Please note: Native Performance  ads are tailored to the web property that they are being displayed on. Some of the supplied elements such as the ad copy may be cropped or not displayed on some properties.