Sarah Yetton promoted to NZME Sales Director, Agency

New Zealand Media and Entertainment has announced the promotion of Sarah Yetton to the role of Sales Director, Agency.

Yetton, who has been the General Manager of NZME’s Auckland agency sales team since 2023, will work alongside NZME’s senior commercial leadership team to shape and deliver the company’s strong commercial strategy, whilst continuing to lead the Auckland agency sales team.

Yetton has more than 15 years’ experience in advertising and media, including senior sales leadership roles at Bauer Media and oOh!media.

Greg McCrea, Chief Commercial Officer - Agency, says the promotion recognises the impact Yetton has had on the business overall.

"Sarah is one of the most respected operators in the industry and has been instrumental in the success of our Auckland agency team. She combines real commercial expertise with strong leadership, and this promotion reflects the contribution she continues to make to NZME.

“I’m thrilled to have her step into this new leadership role, supporting myself and the wider leadership team as we drive the next phase of NZME's commercial growth."

Yetton says the new role is an opportunity to build on what the team has achieved.

“I’m incredibly proud of what we’ve built within our agency team, and this new role gives me the opportunity to build on that, contribute more broadly to our commercial direction and make sure NZME continues to be a partner that agencies and their clients really want to work with.”

ENDS