New Zealand Media and Entertainment (NZME) has today released its next-generation iHeartRadio app, redesigned with industry-first mobile features for New Zealand listeners including preset options for stations, podcasts and playlists, access to trending content, radio dial and scan features, and the ability to access lyrics while listening to songs on live radio.
Drawing from extensive user research and feedback from listeners, the redesigned app is iHeartRadio New Zealand's most significant product update and adopts the ease and simplicity listeners are used to with broadcast radio in the car, bridging the gap between the traditional radio experience and mobile streaming.
Jason Winstanley, NZME Chief Audio Officer, says NZME is committed to delivering a seamless and simplified radio listening experience tailored to the changing needs of its audiences nationwide.
“We reach millions of New Zealanders through NZME’s network of iconic radio brands including Newstalk ZB, ZM, The Hits, Radio Hauraki, Flava and Coast. That day-to-day relationship with so many listeners has provided the unique insights and feedback used in developing this next-generation app experience. Listeners have made it clear they want a streaming audio platform that's intuitive and familiar, reflecting the simplicity of the car radio while embracing the full capabilities of streaming technology. We’re pleased to be delivering an upgraded product we know they’ll love.”
The updated app design combines familiar features from the car radio with innovative digital technology enhancements, including:
Sarah Catran, NZME Head of Digital Audio says: "The new iHeart app further underscores NZME's mission to connect New Zealanders through the power of audio. This experience blends the familiarity of the car radio with digital innovation to enable users to easily tap to play the stations, artists and podcasts they know and love, fostering the fun, spontaneous discovery and connection that comes with live radio – all through their phones, anywhere they go."
The new iHeart app is available now to all listeners on Android and iOS.
ENDS